Nailing down a color combination that works is a major accomplishment. Now we can move to exploring treatments that will accentuate the logo.
As with many projects, great logo design involves many details. These details range from line quality and letter spacing to depth and element proportion. Kinetic-e works through each of these details exploring how each might add to a logo design. The following questions are examples of what is considered:
- Does any part of the design need more depth?
- Are there any adjustments needed in color tone, contrasts or value?
- Would the application of texture help anywhere in the design?
Questions such as these help determine if there is need for special effects (drop shadows, sheen, directional lighting or flares, gradients, surface textures, etc.). Each effect is carefully considered and implemented as appropriate.
Any of these special effects can help establish personality for a design. Metallic texture on a surface gives an
texture
Distinctive or identifying quality or character given to a piece of art by the interrelationship of its elements |
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impression of strength and security. More organic texturing can deliver a range of feelings from soft and supple to rugged and brash. This steps takes the ÒfeelingÓ or ÒemotionÓ that color brought to the design and contributes to the identity being developed. Remember, all other aspects of the corporate identity depend on this message being communicated by the logo.
Kinetic-e typically explores the treatment options for a particular logo direction and presents one or two to the client for final acceptance.
